Social media is a perfect place for fun and entertainment. However, that’s not its only purpose. Various social media platforms can be used to send a good message and even engage in social activism. There have been countless examples of how activism can be seen and heard through social media, including #OccupyWallStreet, #BlackLivesMatter, and so on. Such campaigns take the internet by storm and generate rapid but short-lived engagement.

Even though such campaigns and posts are well-intentioned and they amplify awareness, they shouldn’t last that short. So, in order to create proper social activism and engagement through social media, here are a few things to consider.

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